After building a large chain of stores consisting of 42 multi-brand boutiques in Greece and Cyprus, LH group decided to expand its retail network through Franchising model. Focusing on key locations within the best neighborhoods, Shopping Malls, High Streets and Resorts, the group chose the right location for each brand’s visibility. Thus, the group developed a franchising network of 12 monobrand stores of Polo Ralph Lauren, Vilebrequin, Diane Von Furstenberg, Imaginarium, and Mamas & Papas in a variety of key locations in Greece and Cyprus, such as shopping malls like Golden Hall and Mall, Resort and island locations like Nammos Village in Mykonos, Sani Resort, Astir Resort and Nikki Beach, as well as prestigious neighborhoods such as Kifissia, City Center, Glyfada and many more.